Trump doesn’t want to win

Back in January, before the voting started in the U.S. primaries, I posted on this blog. My belief was that Donald Trump was going to win the Republican primaries and become the Republican nominee for President. This prediction turned out to be exactly right.

In addition, I predicted that Trump would beat Hillary Clinton easily in the general election. Lo and behold, it is Trump versus Clinton. However the current polling shows that Clinton consistently leads Trump.

My belief is that Trump is a much stronger candidate than Clinton. On political instinct alone, he would beat her any day. However observing Trump over the recent months, particularly since he won the Republican nomination, I have come to believe that he does not want to actually win the Presidency. All his terrible statements and apparent personality flaws notwithstanding, Trump is certainly a very clever person. It cannot possibly be that he is unaware of the negative consequences of some of his statements in terms of his own popularity and the reaction from the public.

It may well be that Trump’s runaway success in the primaries was a surprise to himself first. And that he never expected to win the nomination and be in a position to win the Presidency. And once he saw that he is very close to winning the election, he came to a realisation that he doesn’t actually want to do the everyday job of the President which requires extreme concentration and dedication. At this stage, his thinking must be: how do I maximise my own pleasure and utility from this unexpected position I find myself in?

He revels in the glory of being the focus of attention of the whole country, if not the whole world. He wouldn’t trade that for anything. That’s why he’s not planning to withdraw. But he’s also not planning to win. The best way to achieve both ends? Continue making outrageous statements that keep everybody talking about him and make it impossible for him to win the general election.

I think it is highly likely that once Trump loses, he will cash in on his newfound political following. The most obvious way, as a number of commentators have pointed out, is Trump TV. Fox News is a money making machine – the top cable network in the U.S. – sustained by the existence of an army of right-leaning viewers. I’ve no doubt Trump observes its success with considerable interest. He has a ready-made audience of loyal followers right there.

As we’ve seen with Brexit, sometimes victory can be unexpected for the winners themselves. And they may utterly lack a plan. Trump is so good at campaigning that he may win accidentally, despite all the advantages that the Clinton campaign will surely accumulate – data-driven voter turnout operation, endless array of attack ads, a sterling lineup of surrogates. But Hillary is a deeply flawed candidate of the establishment in an election where the electorate craves change. Like Boris and Nigel, against all odds Donald might find himself a winner without a plan. That would be another catastrophe.

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